Sisi Positif Suporter Sepakbola Sebagai Konsumen Olahraga
Keywords:
Football, Supporters, Sports Consumer
Abstract
Football supporters are the lifeblood of a club, because fans can be an income source for a club. The behavior of football fans is greatly influenced by the atmosphere of the match and the safety of all parties involved. Apart from being supporters of a club, supporters can also be consumers of sports, especially football. The presence of supporters can increase the club's income by buying tickets, club marcindace, and becoming television consumers. Supporters can make the atmosphere of the game more interesting by their presence in the stadium, because it can burn the enthusiasm of football players. The other side of the presence of supporters as consumers is to unite differences between ethnicities and cultures, high solidarity between supporters, helping to popularize football through television and social media platforms, helping to maintain the health of spectators and interacting socially with fellow football fans.
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References
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Wirawanda, Y. (2019). Fanatisme Fans Sepakbola terkait Flaming dan Netiquette. Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 10(2), 123–132. https://doi.org/10.23917/komuniti.v10i2.6755
Yusoff, N. H., & Pathamanthan, S. (2015). Attitude of football fans in the stadium : Observe or break the rules. The International Journal Research Publication’s, 4(11), 33–37.
Fans and Spectators, (2020).
Chung, Y. N. (2015). The Effects of Fans’ Motives on Televised Sports Viewing in South Korea. International Journal of Humanities and Social Science, 5(4), 20–28.
Cleland, J., & Cashmore, E. (2016). Football Fans’ Views of Violence in British Football: Evidence of a Sanitized and Gentrified Culture. Journal of Sport and Social Issues, 40(2), 124–142. https://doi.org/10.1177/0193723515615177
Cordina, R., Gannon, M. J., & Croall, R. (2019). Over and over: local fans and spectator sport tourist engagement. Service Industries Journal, 39(7–8), 590–608. https://doi.org/10.1080/02642069.2018.1534962
Dahlan, F., Nasriandi, & Ahmad. (2022). Gambaran Reaksi Berlebihan Supporter Klub Sepakbola Lokal di Indonesia: Literatur Review. Jurnal Stamina, 5(7), 310–323.
Daya, W. J., Ma’mun, A., Gafar, V., & ... (2022). Efektifitas Tour de Singkarak (TdS) Sebagai Sarana Meningkatkan Kunjungan Wisatawan di Sumatera Barat. Sporta Saintika, 7(2). https://doi.org/10.24036/Sporta Saintika/vol7-iss2/235
Deloitte. (2020). Say goodbye to the off-season Engaging sports fans year-round. In Deloitte Development (pp. 1–12). https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-engaging-sports-fans-year-round.pdf
Febriani, A. (2020). Gambaran Agresivitas Kelompok Suporter Sepak Bola PSM Makassar [Universitas Bosowa]. http://journal.um-surabaya.ac.id/index.php/JKM/article/view/2203
Ferianto, A. (2023). Tragedi Suporter Kanjuruhan Malang : Analisis Twitter Sebagai Alat Komunikasi Digital Pemerintah dan Organisasi Sepakbola Indonesia. 1, 1–16.
Gibbons, T., & Nuttall, D. (2016). ‘True fan = watch match’? In search of the ‘Authentic’ soccer fan. Soccer and Society, 17(4), 527–539. https://doi.org/10.1080/14660970.2014.980735
Irianto, D., & Kartikasari, D. (2020). Fan Loyalty Toward International Football Team: The Role of Brand Image. International Journal of Applied Business Research, 2(01), 58–72. https://doi.org/10.35313/ijabr.v2i01.95
Kim, J.-W. (2015). The worth of sport event sponsorship: an event study. Journal of Management & Marketing Research, 18, 1–15.
Lawrence, S., & Davis, C. (2019). Fans for diversity? A Critical Race Theory analysis of Black, Asian and Minority Ethnic (BAME) supporters’ experiences of football fandom. International Journal of Sport Policy and Politics, 11(4), 701–713. https://doi.org/10.1080/19406940.2019.1627481
Nidhomuddin, A., & Suryandari, N. (2021). Pemersatu Lamongan: Analisis Identitas Kultural Supporter Sepakbola Persela. Jurnal Ilmiah Ilmu Sosial, 7(2), 145. https://doi.org/10.23887/jiis.v7i2.39267
Nielsen. (2022). What fans want: World Football Report 2022. In Nielsen.
Nugraha, U., Mardian, R., & Yuliawan, E. (2021). Pengaruh Citra Pariwisata Olahraga terhadap Niat Melakukan Kunjungan Ulang yang Dimediasi oleh Pengalaman Wisatawan. Jurnal Sporta Saintika, 6(1), 63–75.
Nuseir, M. T. (2020). The effects of sponsorship on the promotion of sports events. International Journal of Business Innovation and Research, 22(2), 191–207. https://doi.org/10.1504/IJBIR.2020.107838
Samra, B., & Wos, A. (2014). Consumer in Sports: Fan typology analysis. Journal of Intercultural Management, 6(4–1), 263–288. https://doi.org/10.2478/joim-2014-0050
Shajie, K., Talebpour, M., Azimzadeh, S. M., Keshtidar, M., & Nooghabi, H. J. (2020). Spectators on the Run: Factors Affecting Football Attendance in Iranian Football Matches. Annals of Applied Sport Science, 8(1), 1–13. https://doi.org/10.29252/AASSJOURNAL.733
Silva, E. C. Da, & Casas, A. L. Las. (2017). Sport fans as Consumers: An Approach to Sport Marketing. British Journal of Marketing Studies, 5(4), 36–48. https://www.eajournals.org/wp-content/uploads/Sport-Fans-as-Consumers-An-Approach-to-Sport-Marketing.pdf
Sulistiyono. (2009). Mencegah Dan Mengurangi Kekerasan Sepakbola Melalui Pendidikan Jasmani Olahraga Dan Kesehatan. Jurnal Pendidikan Jasmani Indonesia, 6(November).
Sulistiyono. (2020). Manajemen Sekolah Sosial Olahraga Real Madrid UNY Yogyakarta. In Universitas Negeri Yogyakarta (Vol. 1, Issue 1).
Vale, L., & Fernandes, T. (2018). c. Journal of Strategic Marketing, 26(1), 37–55. https://doi.org/10.1080/0965254X.2017.1359655
Wahyudhi, A. S. B. S. E., & Fajarwati, S. (2020). Profil Mood Atlet Pra-PON Sepak Takraw Puteri Sulawesi Tengah dalam Melakukan Latihan. Journal Sport Area, 5(2), 164–176. https://doi.org/10.25299/sportarea.2020.vol5(2).5092
Wirawanda, Y. (2019). Fanatisme Fans Sepakbola terkait Flaming dan Netiquette. Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 10(2), 123–132. https://doi.org/10.23917/komuniti.v10i2.6755
Yusoff, N. H., & Pathamanthan, S. (2015). Attitude of football fans in the stadium : Observe or break the rules. The International Journal Research Publication’s, 4(11), 33–37.
Published
2023-09-30
Section
Artikel
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